How to Promote Your Music Online

If you are a musician, you need to find the best ways to promote your music and get it out there to the masses. These days, if you are not taking advantage of the Internet, you are not reaching nearly as large of an audience as you could. The Internet has changed the music industry forever, and in many cases, for the better. Musicians, singers, songwriters, etc. get better and more exposure, and are able to reach out to much larger audiences. But, you need to know how to use the Internet to your advantage. Here are some tips that will help.

  • Get On YouTube – You really should have your own YouTube channel. This is how a lot of unknowns become known, and you could get discovered. Just look at Arnel Pineda. He had some YouTube videos posted. The next thing he knew, he was contacted by Neil Schon, and now he is the lead singer for Journey. You could be the next such success story.
  • Use Apple Music/iTunes – This is considered to be the default service for Apple products, and it is one of the best for hosting music online. In fact, it has the largest online music library anywhere in the world. This is where people are discovering new music, and you can get your music discovered here as well.
  • Use Wix Music – You need to have a great music website, and Wix Music is the tool you need to create it. This tool is an all-in-one online marketing solution, and it provides you with all of the tools you will need in order to promote, sell, and distribute music on the Internet. Sell your music with no commissions, right from your own website. It is easy to make sales and earn money from your music when you are using Wix Music.
  • Promote Shows – There are sites you can use to promote your upcoming gigs so everyone will know when and where you are performing. Two of our favorite sites are Bandsintown and Songkick. These sites can be connected to your Wix Music site, so information such as new tour dates, ticket purchasing, etc. can be updated automatically without having to do any extra work.

Tools You Need to Start Using Now

There are loads of online tools that you can use to start promoting your music online now. In fact, if you aren’t using these tools, you aren’t getting the most out of the Internet for your music. For instance, if you want to bid on bookings, Sonicbids is a great site that lets you create an EPK and send it to promoters in order to get new gigs. Other tools you should be using include:

 

1. Bandsintown

This tool will integrate with Facebook so you can build a standalone community for your music. Others who list the same influences as yourself will receive recommendations to check out your music.

2. Songkick

This is a tool that is much like Bandsintown. Even though it is pretty much the same, it never hurts to promote on as may sites as possible. Upload your upcoming gigs to both sites, and get more chances to get noticed.

3. Topspin

You need to stream your music, but you also need to email fans to let them know about new music, events, etc. You can do both with Topspin. This is a complete music store that will have all of your music and merchandise (wearable clothing magnets, shirts, photos, etc.) for sale.

4. Social Media

These days, artists need to take advantage of social media for promoting their music online. Sites you should be using include Facebook, Twitter, Snapchat, and Instagram, so you can send out information, photos, and videos.